A key component of good packaging design minimises waste while still considering the end-user experience and of course the protection and preservation of the product inside.

There are so many ‘sustainability’ terms being used at the moment that it can be confusing to understand what everything means and what is the best solution for your business. More and more our clients enquire about eco-friendly packaging types, so we thought we’d provide a little explanation about the options available to you and your business:

Reusable or Returnable

Depending on your business model, you may be looking at more of a circular economy approach which encourages customers to return packaging after use and/or promoting reuse. This can include items such as glass bottles/jars, tote bags and metal tins. This can also be an innovative way of encouraging customers to reinvest in your business and keep them coming back time after time.

Recyclable

Recyclable materials include glass, metal, card, paper, corrugated cardboard and some types of plastics. In order for a full product to be recyclable, all of its components have to be recyclable. This includes any adhesive used to bond a product together or a label on glass for example. As an agency, we can offer you guidance on these eco-friendly solutions.

Biodegradable

This is material that will decompose over time back into the earth, however, there is no set decomposition timeframe for biodegradable products and some may produce harmful toxins into the atmosphere when breaking down. It’s not always as perfect a solution as it sounds.

Compostable

This is similar to biodegradable material however it is better for the environment being plant-based. It guarantees a relatively fast decomposition without producing harmful toxins.

Some products labelled as compostable have to be taken to a central facility so they can be processed appropriately leading to further confusion.