We don’t like to brag, but Herbivore Kitchen makes the most delicious brownies we have ever tasted. And, they’re vegan! Not only that, they’re available to buy online.
Offshoot was asked to realign the company brand, consolidate the current identity and create a packaging solution for selling brownies both online and at local markets and cafes.
To save on packaging waste and keep costs down we created a generic craft box. Each flavour or mixed set of brownies is then identified using a unique sleeve. The initial designs are light-hearted and playful and the platform allows for future collaborations with artists or themes that can be applied as required.
In addition, a wide range of event materials were created to help Herbivore Kitchen stand out at farmers’ markets and trade shows.