RBH Hospitality Management

RBH, formerly Redefine BDL, was one of Offshoot’s first clients over eight years ago. The hotel management group, with offices in London, Leeds and Glasgow, has over 75 hotels in their portfolio. Having built a strong working relationship with them over the years, we were delighted to be given the opportunity to develop their rebrand from Redefine BDL to RBH.

Offshoot worked to create a new identity implemented across corporate and business development literature, stationery, signage, digital assets and event materials all created to better communicate the personality and energy of RBH.

“We asked lots of questions of ourselves and clients on how we were different from competitors and what our new brand should say about us. The result is a lively new brand identity, which shows the colourful personality of our people, matched with consistent results for owners which we’ve conveyed through the solid typeface.”

Yvonne Brennan | Director of Corporate Communications, RBH