Earlier this year, owner and founder of Bplasticfree, Catriona Mann, came to us with an idea – an affordable eco-friendly alternative to plastic cling film; wax-covered organic cotton wraps, made entirely in Scotland. Sold! We knew we had to be involved.
Together we worked with Catriona to develop her brand. We helped to define the parent brand ‘Bplasticfree’, allowing her to create branded wraps for other companies yet still maintain recognition. We then developed the brand for her product range – ‘Waxyz’ – starting with a young, striking identity that draws on the business’s key environmental credentials.