Kintyre Pink Gin & Legbiter Gin
We developed the label designs for Beinn an Tuirc Distillers’ newly released pink gin as well as their ‘Tarbert Legbiter’ navy strength gin.
We applied the brand elements from Beinn an Tuirc’s signature gin to ensure coherence across the full range of products. For the pink gin, we contrasted the geographical contour lines with a dark charcoal background and applied a rose gold foil elements. It was important to create a rich, gender-neutral design that reflected the depth of the spirit’s flavours rather than the typically soft, feminine and floral designs which are often associated with pink gin.
At 57% ABV, the design for the Tarbert Legbiter was created to be as bold as the strength of the spirit itself so we opted for a red foil text against a red contoured background label for a really strong aesthetic.