Aloft - Liverpool

Opening in the latter part of 2014, Aloft has brought new life back to the beautiful Royal Insurance Building, an iconic landmark of the Liverpool skyline.

To help promote and establish the hotel in the area Offshoot was commissioned to create a unique invitation for the launch party. Drawing on Liverpool’s rich musical history we created an invitation unique to every VIP guest featuring a genuine vinyl single from a local artist.

We also put together a short promotional film and overarching photography.