‘In this age of increasing information, sports bettors are demanding more. The rise of second-screen applications brings with it the opportunity to engage users for longer, and to ensure they are betting more money with greater frequency.’
Offshoot has been working with SportsRated to develop the brand as well as a complex set of UX data analysis tools and visuals, giving the end-user the ability to make better decisions based on the wealth of data available to them.
For the brand we created a marque that communicates both the performance and statistical elements within the sports industry. More and more, data is being used in sports to push performance further, giving athletes incremental advantages. The same type of data can be broken down and reconstructed to help predict winners.