We have worked with RBH, formerly Redefine BDL Hotels, for over eight years now. The hotel management group with offices in London, Leeds and Glasgow has over 75 hotels in their portfolio and were our first client when we started out.
Having built a strong working relationship with them over the years, we were delighted to be given the opportunity to develop the rebrand from Redefine BDL to RBH.
RBH wanted to highlight what they stand for as a company and what their clients value in them – integrity, efficiency and approachability rooted in delivering excellence. Their new identity is derived from these and other values inherent within their business, including their heritage and experience in hospitality which spans decades.
In addition to the group identity a series of sub-brands were developed for internal and associated departments.
The new branding has been implemented in to corporate and business development literature, stationery, signage, digital assets and event materials, all created to better communicate the personality of RBH and give them the vibrancy and energy that they promote.
Find out more about how we developed this project here.